Tiaki Promise

In New Zealand we are an active partner in the Tiaki Promise, the travel industry programme encouraging visitors to care for New Zealand.

Tiaki means to care for people, place and culture.  Tiaki – Care for New Zealand was created through a collective desire to share a connection to the natural world, inspiring and helping visitors to travel safely and conscientiously.

In Aotearoa New Zealand, people have a strong connection to the place around them. Tangata whenua (people of this land) see nature as something intrinsically intertwined with their own lives. Tiaki invites us all to look at the world through this Indigenous lens, to form a deeper connection with place, and to reflect this in our attitudes and behaviors. The Tiaki promise is a commitment to care for New Zealand.

As  international visitors’ return, we are refreshing how we connect our customers with the Tiaki Promise throughout their journey We are rolling out materials, information and training our crew to support Tiaki – to care for New Zealand. 

Read more about the tiaki promise and how you can make a commitment to care for New Zealand.